The Australian social media calendar
The dates that shape what Australians are thinking about across the year, and simple post ideas for each.
Plan around summer holidays (Dec–Jan), back to school (late Jan–Feb), Easter, Mother’s Day (May), EOFY (30 June), school holidays, footy finals (Sept–Oct), Melbourne Cup (first Tuesday of November), Black Friday (late November) and a summer Christmas. Check the public holidays for your own state.
Why a local calendar matters
Most content calendars online are written for the northern hemisphere. In Australia, Christmas is a beach holiday, the financial year ends on 30 June, and the biggest sporting weekends fall in late September and early October. Planning around the dates your audience is living through makes posts feel timely without much extra effort.
Month by month
| When | Moment | Post ideas |
|---|---|---|
| January | Summer holidays; 26 January public holiday | Summer hours, holiday specials, local day-trip ideas |
| Late Jan–Feb | Back to school | Routines, lunchbox ideas, “new year, new term” offers |
| Feb–Mar | Valentine’s Day; festival season in many cities | Gift guides, event tie-ins |
| March–April | Easter; daylight saving ends (first Sunday in April) | Easter hours, family content, earlier evening posts |
| May | Mother’s Day (second Sunday) | Gift ideas, bookings, thank-you posts |
| June | End of financial year (30 June) | EOFY sales, tax-time tips for small businesses |
| July | Winter school holidays; new financial year | Winter menus, kids’ activities, fresh-start goals |
| September | Father’s Day (first Sunday); AFL finals | Gift ideas, footy specials, finals-day hours |
| Early October | NRL grand final; daylight saving starts (first Sunday) | Game-day content; move posting times |
| November | Melbourne Cup (first Tuesday); Black Friday and Cyber Monday | Cup-day fashion and food, sale previews |
| December | Christmas; Boxing Day sales; summer starts | Holiday hours, gift guides, end-of-year thank-yous |
State differences
Public holidays differ between states: the King’s Birthday is in June in most states but at a different time in Queensland and Western Australia, and some states have their own days (Labour Day dates, Melbourne Cup Day in Melbourne, Show days). Check your state government’s public holiday list before you schedule “we’re closed” posts.
Daylight saving changes your posting times
Twice a year the gap between states changes. When daylight saving starts in October, a 7pm Sydney post lands at 4pm in Perth instead of 5pm. Revisit your schedule, or use the time zone planner.
Plan a month ahead
- At the start of each month, list the dates above that apply to you.
- Pick one or two to build posts around; you don’t need them all.
- Draft and schedule a week before, so the posts are ready when the moment arrives.
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